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In today's global market, expanding research across borders can unlock valuable insights that drive growth. However, translating surveys for non-English-speaking audiences often seems daunting and costly, particularly in countries with significant language barriers like China or India.

Every business, regardless of size, should consider the bigger picture of attracting an international clientele rather than limiting its website and product to a US-based audience only. As your company grows—and isn’t that the goal?—so, too, will the demand from your customers, which is why it’s...

Qualtrics has done an excellent job of including translation workflow and formats in its process. In this article, we will discuss how to efficiently manage the translation of the surveys you write and the responses you collect and learn why Qualtrics is one of the top CX platforms.

What many businesses are facing during the COVID-19 pandemic is unprecedented, and the ramifications are far-reaching, irrespective of geography or industry. In times of uncertainty, clear, effective communication can provide reassurance and strategic vision – helping lay the groundwork for future...

In today’s ever-changing world, a one-size-fits-all approach to marketing doesn’t work anymore. After all, digital marketing methods give you the opportunity to reach customers all over the world.

With the vast opportunities of the internet era, many people are missing out by casting a net that is too wide.

In the 1920s, Coca-Cola got off on the wrong foot when launching its product in China. The company printed thousands of signs calling itself "Ke-kou-ke-la," not realizing that the phrase means "bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect.

If you own a local business, you focus on more than just having an excellent digital presence.

With the average company now spending around $75,000 a year on digital marketing, it’s vital to make sure that every penny counts. When putting together global marketing strategies, there are lots of mistakes to be made. If you’re well prepared, you can ensure that you get the most out of global...

Audiovisual translation (AVT) is the translation of any piece of media that contains both visual and auditory components. It’s a broad definition that encompasses a comparably broad set of techniques. Translators have developed a vast area of methods over the years in response to different...