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Few things are as quintessentially American as the Hollywood movie industry. But the Hollywood of today has moved beyond focusing on just the US. Due to globalization, 70% of Hollywood’s revenue comes from foreign markets, such as China and Russia.

With the vast opportunities of the internet-era, many people are missing out by casting a net that is too wide.

If you own a local business, you focus on more than just having an excellent digital presence.

Audiovisual translation (AVT) is the translation of any piece of media that contains both visual and auditory components. It’s a broad definition that encompasses a comparably broad set of techniques. Translators have developed a vast area of methods over the years in response to different...

When talking about subtitles it can sometimes feel like you’re speaking in another language rather than about one. There is a whole vocabulary of jargon-y technical terms that make an already complex process more opaque and confusing. And there’s a reason for that; subtitling is an intricate and...

Do you ever really take note of how your tv subtitles are arranged, crafted, and used?

When people want to know more about a product or service, their first instinct is to go online and visit the company’s website. On the site, they will find everything from the company’s brand story to a gallery of the products they sell, typically accompanied by descriptions.

Major League Baseball (MLB) has relied on talent from all over the world for a very long time. But until recently, translation and interpretation have been a luxury and not a requirement.

Disney recently released a compilation of voiceover snippets from their latest release Frozen. The video is of the movie’s most popular song “Let It Go” and rolls through 25 languages in the course of the song. You can see the video here. The post from Disney also shows some of the translated...

I really enjoyed a recent article titled Studios try to lessen what’s lost in translation, by Glenn Whipp. The article covers the art of translation and localization as related to movies.