Popular Blog Categories

If you own a local business, you focus on more than just having an excellent digital presence.

With the average company now spending around $75,000 a year on digital marketing, it’s vital to make sure that every penny counts. When putting together global marketing strategies, there are lots of mistakes to be made. If you’re well prepared, you can ensure that you get the most out of global...

Audiovisual translation (AVT) is the translation of any piece of media that contains both visual and auditory components. It’s a broad definition that encompasses a comparably broad set of techniques. Translators have developed a vast area of methods over the years in response to different...

When talking about subtitles it can sometimes feel like you’re speaking in another language rather than about one. There is a whole vocabulary of jargon-y technical terms that make an already complex process more opaque and confusing. And there’s a reason for that; subtitling is an intricate and...

In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents, and those areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance for many business owners as...

SEO (search engine optimization) translation and localization are often confused as the same thing because both relate to translation. However, SEO translation and localization are two entirely different processes. While the two do complement each other, each requires a different approach since...

We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website.

On a recent trip to Disney’s Animal Kingdom in Orlando, I noticed that most of the signage in the Asia area of the park was translated. However, some signs were left in English, with their original lexicon left intact. Disney is famous for thinking of every last detail in its parks, but I was...