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Video games are a popular form of entertainment worldwide, but like any form of media, it needs localization to successfully reach an international audience. Localization is the service that guarantees a video game sounds and looks like it was made for the region the player comes from. It covers...

What if you could more effectively reach 43 million US residents? Would that effort generate more revenue for your company?

In today’s ever-evolving economy, eCommerce continues to gain strength and popularity. In fact, eCommerce saw its best year ever in 2018—and is predicted to keep growing rapidly.

In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents and those areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance for many business owners as...

When people want to know more about a product or service, their first instinct is to go online and visit the company’s website. On the site, they will find everything from the company’s brand story to a gallery of the products they sell, typically accompanied by descriptions.

We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website.

As a company grows internationally, there are many considerations from a marketing perspective that affect translation needs. One big area is a company’s website. As global expansion occurs in business, that expansion carries over into the webspace. New logistical needs arise like managing and...