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      Localization

      What is the Difference Between Portuguese in Portugal and Brazil?

      Olá and bem-vindo! Portuguese is one of the world’s major languages, with speakers averaging about 3.3% of the global population. Like with many languages, though, regional differences exist. Second language learners are often asked to decide between learning two distinct dialects: Portuguese from...
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      Retail & Consumer Goods Localization

      Why Your Video Game Needs Professional Localization

      Video games are a popular form of entertainment worldwide, but like any form of media, it needs localization to successfully reach an international audience. Localization is the service that guarantees a video game sounds and looks like it was made for the region the player comes from. It covers...
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      Localization

      How Terminology Management Can Facilitate Localization

      When it comes to business expansion that includes new markets, each company wants the best translation and localization services for all its related materials. In order to be able to provide such careful and precise work, the language service providers (LSPs) need to have a good terminology...
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      Localization

      The Challenge of Translating Style and Jargon

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      Education eLearning Localization

      5 Localization Tips for Designing eLearning Courses

      Let’s cover some helpful localization tips when designing eLearning courses because they are continuing to grow in popularity and have become the preferred method for business instruction. These platforms are especially convenient when employees are based in different geographic locations making it...
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      Process Localization

      What’s the Difference Between Translation, Transcreation, and Localization?

      Buying translation services can be very confusing when providers start using industry lingo you’re not familiar with. More often than not, these discussions center around three core concepts – translation, transcreation, and localization. While they are all related, there are subtle (and sometimes...
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      Marketing Localization

      7 Ways Localization Marketing Can Boost Your Conversion Rates

      In today’s ever-changing world, a one-size-fits-all approach to marketing doesn’t work anymore. After all, digital marketing methods give you the opportunity to reach customers all over the world. 
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      Marketing Localization

      What Is Localization and Why Should It Be in Your Marketing Strategy?

      With the vast opportunities of the internet era, many people are missing out by casting a net that is too wide.
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      Globalization Localization Software & App Translation

      How Creating a Localized App Will Help Expand Your Reach

      Of almost eight billion people on the planet, less than 6 percent of them are native English speakers. The fact is that most people are speaking a different language.
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      Localization

      Translation and Localization: What Is the Difference and Why Does It Matter?

      Consider, for a moment, our global economy.
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