eBooks are a fantastic way to drum up some interest in your business, regardless of your industry.
If you’re looking to be a part of this 266 million dollar business, you’ll want to think bigger than just releasing the eBook in your native language.
Finding a reputable translation services company can help you spread your message to the world. Of course, that’s often easier said than done.
Here are a few quick tips on finding a company that specializes in translating eBooks.
Don’t Worry About Translating Books Yourself
It’s understandable that you may feel tempted to translate the material in-house in an attempt to save time and money.
While that’s admirable, it isn’t advised.
In fact, attempting to translate an eBook when you don’t have much expertise in a language is a surefire way to end up with a mess on your hands.
Learning a new language is a lot like picking up a new instrument in that it takes a great deal of time and finesse to master, especially when you consider the syntactical differences of each language.
Imagine you’ve spent your life playing the guitar and you decide to pick up a bassoon. You can’t expect to become an expert bassoonist after watching a few YouTube tutorials.
While you could take the time to learn each individual language you’d like to translate, you’re better off outsourcing your efforts.
Consider Which Languages You’ll Want To Translate To
It’s believed that there are an estimated 6,500 languages in the world. Needless to say, you have quite a few options when it comes to translating your eBook.
That doesn’t mean you’ll want to translate your book into every language, however. Instead, you should take a more careful and calculated approach.
When assessing languages, consider your target audience. Who is it you’re trying to reach?
If you’re attempting to spread your message to the widest possible audience, you’ll want to look at some of the most commonly spoken languages.
- Mandarin Chinese
Don’t Rely On Machine Translation
While it’s good for translating quick words or phrases, accuracy isn’t its strong suit. Aside from that, Translate doesn’t take idioms or syntax into account.
There are other machine-based translators on the market, but like Google Translate, they’re far from perfect. Your best bet is to work with another person who understands the complexities of the language.
Tips On Working With The Right Translators
So you have your languages in mind and you know that you want to work with a professional translation service. Now comes the toughest part: Finding the right company to work with.
Here are a few pieces of advice to help you make a decision.
Find A Translator Who Can Capture Your Tone And Message
It’s important that you and your translation services company have similar goals in mind. Furthermore, they should be able to take your copy and translate it in a manner that retains as much of its original tone as possible.
Note that some things will ultimately get lost in translation or may require a bit of adjustment. That’s part of the game.
Other languages may not have a word comparable to the word you chose in English.
Consider Your Time Frame
One of the first questions you should ask your translation service is how long their projects tend to take. Obviously, some of this will depend on the length of your work.
However, a reputable service should have the capability to deliver a well-executed project in a matter of weeks.
You’ll also want to establish a set deadline for your translators. Understandably, the more time they take on the project the longer it takes your product to get to market.
While a little wiggle room is okay, establishing a deadline early on ensures that all parties involved are on the same page.
Clarify Royalty And Payment Standards
To avoid accidentally overspending on the project, clarify any and all expected charges.
Make sure to read over your contract with caution and establish what, if any, royalties the company will receive.
You should retain to the rights to your works, even post-translation. However, your agreement may include a small royalty fee from each overseas sale.
Look For A Company With Experience
The good thing about using a human translator is that you’ll have no trouble finding one online. The bad news is that you’re not guaranteed quality.
First and foremost, any translator you work with should have a great deal of experience with the project’s language or languages.
This is especially important when you consider how languages evolve over time. The word ‘minute’ for instance, while primarily a measurement of 60 seconds, is now slang for something occurring over a great deal of time.
Your translator should be up to date on the language’s slang and shorthand to better get your points across without sacrificing your original intent.
Always Ask For Samples
Experience is one thing, but a translator’s work will speak for itself.
Ask for a series of samples before signing a contract. Make sure they’ve tackled similar projects and are capable of handling a project as large as book translation.
If possible, ask for referrals as well.
Inquire About Proofreading
Finally, ensure that your translator is going to proofread the work before sending it your way. This isn’t always guaranteed, despite what you may think.
Again, this is why it’s always important to read over your agreement. Some companies only translate with minimal to no proofreading.
Translating eBooks For Your Marketing Strategy: A Few Final Words
Translating eBooks is a monumental task for any company. That’s why you’ll want to be sure that you pick someone capable of handling your work.
If you’re considering book translation services, get in touch today and request a quote.
Regardless of your industry or the scope of your project, we promise to do everything within our power to help make your project a success.
Nick joined the team in 2017 to spearhead Argo’s expanding marketing initiatives. He graduated from North Central College in Naperville, IL with a BA in political science and a minor in global studies. Previously, he worked as a digital strategist for innovative marketing agencies in Chicago and as a political consultant for domestic and international clients in Washington, DC.