As soon as June 2021, manufacturers who do not comply with the new European Union Medical Device Regulation could have to pull their products off the market in all EU countries.
With the vast opportunities of the internet era, many people are missing out by casting a net that is too wide.
Every business, regardless of size, should be considering the bigger picture of attracting an international clientele rather than limiting their website and product to a US-based audience only. As your company grows—and isn’t that the goal?—so too will the demand from your customers, which is why...
The United States isn’t called a “melting pot” for no reason. As of our last census in 2015, over 350 different languages are spoken in American homes.
Of almost eight billion people on the planet, less than 6 percent of them are native English speakers. The fact is that most people are speaking a different language.
In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents and that areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance for many business owners as...
When people want to know more about a product or service, their first instinct is to go online and visit the company’s website. On the site, they will find everything from the company’s brand story to a gallery of the products they sell, typically accompanied by descriptions.
The world is made up of different races and ethnic backgrounds. We have unique upbringings, distinct cultural habits, and practice different religions. But regardless of where we come from or who we pray to, we are affected by the same health issues.
We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website.
As a company grows internationally, there are many considerations from a marketing perspective that affect translation needs. One big area is a company’s website. As global expansion occurs in business, that expansion carries over into the webspace. New logistical needs arise like managing and...