Popular Blog Categories

Search Engine Optimization, or SEO, is an essential component in ensuring online success. It’s a way to improve your online presence, drive traffic to your website and convert leads – the goal of every business owner.

In the 1980s, KFC got off on the wrong foot when opening its first stores in China. Due to a translation error, instead of “Finger-Lickin Good” they translated the famous slogan as “Eat Your Fingers Off.”

If you own a local business, you focus on more than just having an excellent digital presence.

With the average company now spending around $75,000 a year on digital marketing, it’s vital to make sure that every penny counts. When putting together global marketing strategies, there are lots of mistakes to be made. If you’re well prepared, you can ensure that you get the most out of global...

Audiovisual translation (AVT) is the translation of any piece of media that contains both visual and auditory components. It’s a broad definition that encompasses a comparably broad set of techniques. Translators have developed a vast area of methods over the years in response to different...

When talking about subtitles it can sometimes feel like you’re speaking in another language rather than about one. There is a whole vocabulary of jargon-y technical terms that make an already complex process more opaque and confusing. And there’s a reason for that; subtitling is an intricate and...

While the majority of companies have staked out their claim on the internet, not everyone is taking advantage of all of the global possibilities that it brings.

In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents and that areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance for many business owners as...

You know that your company has what it takes to dominate the global market, and you’re eager to start expanding as soon as possible.

When people want to know more about a product or service, their first instinct is to go online and visit the company’s website. On the site, they will find everything from the company’s brand story to a gallery of the products they sell, typically accompanied by descriptions.