Developing a marketing plan to stand out from the competition can be challenging in the crowded online business landscape. When it comes to international growth, whether you’re just starting out as a brand new company or have an established brand identity, customers need to connect with your...
What many businesses are facing during the COVID-19 pandemic is unprecedented and the ramifications are far-reaching, irrespective of geography or industry. In times of uncertainty, clear, effective communication can provide reassurance and strategic vision – helping lay the groundwork for...
There are many countries or regions where it can be complicated figuring out the proper language to focus on when launching a product or service. Iran and the surrounding regions are no exception.
We are in the midst of some of the most challenging times of this generation. The worldwide outbreak of the 2019 novel coronavirus is challenging government officials, law enforcement, healthcare institutions, grocery stores, and the global logistics infrastructure.
You probably already know that the language of global business is English. But, there are many businesses and markets where English is a secondary language or isn’t used at all.
Never before has it been easier to take the knowledge you have from your experience and relay it to those willing to learn.
Few things are as quintessentially American as the Hollywood movie industry. But the Hollywood of today has moved beyond focusing on just the US. Due to globalization, 70% of Hollywood’s revenue comes from foreign markets, such as China and Russia.
In today’s ever-changing world, a one-size-fits-all approach to marketing doesn’t work anymore. After all, digital marketing methods give you the opportunity to reach customers all over the world.