How important is the Spanish language and Spanish translation to businesses and companies in the U.S.? Consider these stats:
- It’s the second most-common language in the United States, with about 35 million speakers, making it the fifth largest Spanish-speaking population in the world. (Wikipedia)
- Spanish speakers are not a “new” population in the U.S., according to North Carolina State University’s Phillip M. Carter. (PBS.org, “Do You Speak American?”)
“Local, regional and national news stories have recently raised the misconception that native Spanish speakers are only now beginning to populate areas of the United States en masse. Although recent Census reports show that the U.S. Hispanic population has experienced an upsurge since the early 1990’s, Hispanic communities and varieties of the Spanish language have been maintained in the United States for well more than four centuries.”
–Phillip M. Carter, North Carolina State University, pbs.org
- The U.S. Census Office estimates that by 2050, the country will have 138 million Spanish-speakers – almost one-third of its population – making it the largest Spanish-speaking nation on the globe, according to a June 29, 2015, article in The Guardian.
Translation is serving a more important role in the U.S. than ever before. Work-related publications – employee handbooks, training materials and human resource-related documentation – must be reliably translated for this growing workforce population.
By 2020, Latinos will make up 19 percent of the U.S. Labor force, according to a 2012 Department of Labor report. Argo Translation helps keep businesses ahead of the curve, offering Spanish interpretation and translation services to meet a variety of needs.
Just listen to one of Argo Translation’s clients discuss how one phone call helps him and his managers solve issues in just a matter of moments:
“All of my managers — my human resource manager, myself — have a 1-800 number that we can dial into, so if I need somebody that speaks Spanish, of course, within a manner of really seconds there’s a translator the phone. In areas that are really important and areas that are big initiatives for your company, Argo Translation is the way to go.
–Tim Schmitt, President, Deerfield’s Bakery
Companies today need to have a sound strategy on how they will reach this massive target audience in two ways: first, as an employer trying to engage with an employee, and second, as a company trying to reach new customers. Companies like Deerfield’s Bakery are making significant investments in teaching their employees how to speak English through ESL classes, but figuring out how to properly communicate with the Spanish-speaking population is a huge opportunity for most companies.