A recent Crain’s article by Anne Field describes how small business can go global. The article lists some valuable resources to assist companies with the requirements as well as the operational aspects of global sales.
I think the most important theme in the article was to realize that going into foreign markets takes hard work but the opportunities far outweigh the risks. One of the companies profiled increased their sales by 10 million dollars last year. The increase in sales came from new international markets. I also thought it was interesting that most small businesses start with Canada and the UK because of a perceived lack of issues related to translation. However it is important to note that both Canada and the UK do require some modification of language for your marketing collateral.
Canada requires French (Canadian) translation and it would really be in your best interest to adapt your English materials to UK English before entering the market.
With proper research and due diligence a move into international markets could be a wise choice for companies of all sizes looking for new markets for their goods and services.
Peter founded Argo Translation, originally based in Milwaukee, WI, in 1995. Prior to transferring his love of all things international and his savvy business expertise into Chicago’s premier translation agency, he attended the University of Wisconsin-Milwaukee, where he graduated with a major in finance and human resource management. After graduation he went on to become an Italian translator and project manager for an international medical equipment manufacturer and major airline.