The world feels smaller everyday as international communication advances. As companies navigate the globe and conduct business internationally, we adapt by altering product offerings, adopting different marketing methods, and otherwise changing operations. There are different laws, market preferences, competitors, and economies, as well as language barriers that come into play. Translation, in particular, is a serious endeavor that should not be taken lightly or be blown off by businesses. Taking the easy route when it comes to managing language issues can result in marketing disasters.
We recently released an ebook compiling instances where different brands experienced lost or altered messages as a result of improper translation. These faux pas can have a big impact on a company, proving the importance of quality translation services.
Download the full ebook below: