What Is Localization and Why Should It Be in Your Marketing Strategy?

What Is Localization and Why Should It Be in Your Marketing Strategy?

With the vast opportunities of the internet-era, many people are missing out by casting a net that is too wide. Others are catching on quickly and are setting up localization for their products. But what is localization? Reading on to learn about a localized marketing...

Hollywood’s approach to translation

I really enjoyed a recent article titled Studios try to lessen what’s lost in translation, by Glenn Whipp. The article covers the art of translation and localization as related to movies. The article starts by posing the problem of properly doing a voice over...