What Is Localization and Why Should It Be in Your Marketing Strategy?

What Is Localization and Why Should It Be in Your Marketing Strategy?

With the vast opportunities of the internet-era, many people are missing out by casting a net that is too wide. Others are catching on quickly and are setting up localization for their products. But what is localization? Reading on to learn about a localized marketing...
Translation’s Critical Role in Manufacturing

Translation’s Critical Role in Manufacturing

It’s rare to find a manufacturer who has no ambitions to sell their products on a global scale. Global expansion is the natural next step once you’ve had success in the local market. It’s also a bold move for manufacturers who want to step outside their comfort...