What Is Localization and Why Should It Be in Your Marketing Strategy?

What Is Localization and Why Should It Be in Your Marketing Strategy?

With the vast opportunities of the internet-era, many people are missing out by casting a net that is too wide. Others are catching on quickly and are setting up localization for their products. But what is localization? Reading on to learn about a localized marketing...

Language barriers in health care

Randy Nieves-Ruiz of Terra.com wrote an interesting article in Newsweek The Language of Care. The article discusses the challenges faced by non-English speaking patients seeking health care in the US. The article does a nice job of summarizing some of the most typical...