Feb 5, 2019 | Telephonic Interpretation, Translation Importance
As individuals around the world continue to interact and become more linguistically and culturally diverse, there is a need for organizations across all industries to offer active multilingual support, or else they miss out on the business opportunities from...
Jan 15, 2019 | Translation Importance, Working with Translators
In the 1980s, KFC got off on the wrong foot when opening their first stores in China. Due to a translation error, instead “Finger-Lickin Good” they translated the famous slogan as “Eat Your Fingers Off.” While this translation blunder is...
Dec 18, 2018 | Translation Importance
The United States isn’t called a “melting pot” for no reason. As of our last census in 2015, over 350 different languages are spoken in American homes. Just because English is the predominant language spoken, at least 15% of all homes speak another...
Nov 20, 2018 | Translation Importance, Translation Process
72.1 percent of consumers browse the internet primarily in their native language. And 72.4 percent report feeling more likely to purchase from a company with product information and marketing materials translated into their mother tongue. The same study also found...
Oct 30, 2018 | Translation Importance, Working with Translators
87% of U.S. companies agree that international expansion is necessary for long-term growth. Our digital age has made it increasingly possible to do business on a global scale. However, in order to successfully accomplish these overseas or multilingual business...
Sep 18, 2018 | Translation Importance
Do you ever really take note of how your tv subtitles are arranged, crafted, and used? It seems like the only time that anyone notices the subtitles is when there is an error. But what about all of the time and effort that goes into making these things? It’s...
Sep 4, 2018 | Translation Importance
Keeping employees informed through clear HR related communication is vital for any organization. However, language barriers can cause issues for companies that operate in multiple countries or that have multinational employees. It is the role of Human Resources to...
Aug 16, 2018 | Translation Importance
In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents and that areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance...
Aug 2, 2018 | Translation Importance
Human Resources Departments play a significant role in setting the cultural tone of a company. Employers have an obligation to provide a safe and effective workplace for employees. As part of that responsibility, they play a part in facing and eliminating language...
Jul 24, 2018 | Translation Importance
The world has become significantly more multicultural thanks to global communication and trade. While this opens most of us up for new encounters, new food, and new friends, it can be difficult to deal with language and communication barriers. As many companies are...
