Nov 20, 2018 | Translation Importance, Translation Process
72.1 percent of consumers browse the internet primarily in their native language. And 72.4 percent report feeling more likely to purchase from a company with product information and marketing materials translated into their mother tongue. The same study also found...
Oct 30, 2018 | Translation Importance, Working with Translators
87% of U.S. companies agree that international expansion is necessary for long-term growth. Our digital age has made it increasingly possible to do business on a global scale. However, in order to successfully accomplish these overseas or multilingual business...
Sep 18, 2018 | Translation Importance
Do you ever really take note of how your tv subtitles are arranged, crafted, and used? It seems like the only time that anyone notices the subtitles is when there is an error. But what about all of the time and effort that goes into making these things? It’s...
Sep 4, 2018 | Translation Importance
Keeping employees informed through clear HR related communication is vital for any organization. However, language barriers can cause issues for companies that operate in multiple countries or that have multinational employees. It is the role of Human Resources to...
Aug 16, 2018 | Translation Importance
In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents and that areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance...
Aug 2, 2018 | Translation Importance
Human Resources Departments play a significant role in setting the cultural tone of a company. Employers have an obligation to provide a safe and effective workplace for employees. As part of that responsibility, they play a part in facing and eliminating language...
Jul 24, 2018 | Translation Importance
The world has become significantly more multicultural thanks to global communication and trade. While this opens most of us up for new encounters, new food, and new friends, it can be difficult to deal with language and communication barriers. As many companies are...
Jul 18, 2018 | Translation Importance
Last fall, Google came out with headphones that could translate most languages in real-time (kind of). For fans of Douglas Adam’s Hitchhiker’s Guide to the Galaxy series, it was like the Babel Fish made flesh. (For the uninitiated, the Babel Fish is a...
Jun 26, 2018 | Translation Importance
Translation isn’t a commodity; plain and simple. With the rise of machine translation and automated translation portals for projects, we hear more and more about the dehumanization of translation services. I would argue that this couldn’t be further from the truth....
Jun 14, 2018 | Translation Importance
Former President Jimmy Carter traveled to Poland in 1977. He brought along a Russian translator who happened to speak Polish. During Carter’s speech, he announced that he had “abandoned the United States” and talked about “lusts for the...
