Jul 2, 2019 | Globalization, Marketing
Are you taking advantage of the powerful effects of localization marketing? If you’re not, then you’re leaving a lot of money on the table. As the world becomes more global, localized content, resources, and businesses have become more relevant. In... 
May 21, 2019 | Globalization, Life Sciences, Manufacturing, Marketing, Media & Entertainment, Medical Devices, Retail & Consumer Goods, Technology, Travel & Hospitality
With the vast opportunities of the internet-era, many people are missing out by casting a net that is too wide. Others are catching on quickly and are setting up localization for their products. But what is localization? Reading on to learn about a localized marketing... 
May 7, 2019 | Globalization, Manufacturing, Medical Devices, Process, Retail & Consumer Goods, Travel & Hospitality
Every business, regardless of size, should be considering the bigger picture of attracting an international clientele rather than limiting their website and product to a US-based audience only. As your company grows—and isn’t that the goal?—so too will the demand from... 
Apr 11, 2019 | Globalization
Having a business that wants to tap into the global economy requires careful consideration when it comes to choosing the right Content Management System, or CMS, for your website. Whether international expansion is your company’s goal today or in ten years, it’s never... 
Apr 2, 2019 | Globalization, Marketing, Process
Search Engine Optimization, or SEO, is an essential component in ensuring online success. It’s a way to improve your online presence, drive traffic to your website and convert leads – the goal of every business owner. In this article, we’re going to cover... 
Feb 12, 2019 | Globalization
These days, almost every business or brand has developed an online presence. If you want your products or services to sell, you need to optimize your digital marketing or risk falling behind your competitors. Similarly, global connectivity is only going to continue... 
Feb 5, 2019 | Globalization
As individuals around the world continue to interact and become more linguistically and culturally diverse, there is a need for organizations across all industries to offer active multilingual support, or else they miss out on the business opportunities from... 
Jan 29, 2019 | Globalization
One of the ways companies improve their visibility is through language translation. As English is not everyone’s language of choice, having additional languages for your website or content helps you get to that local market. The global language services market reached... 
Jan 3, 2019 | Globalization, Marketing, Media & Entertainment, Process
If you own a local business, you focus on more than just having an excellent digital presence. You also want to attract foot traffic to your business. Since you’re faced with heavy competition, it’s important to utilize the best marketing tools to stand... 
Dec 13, 2018 | Globalization, Medical Devices, Retail & Consumer Goods, Travel & Hospitality
Of almost eight billion people on the planet, less than 6 percent of them are native English speakers. The fact is, most people are speaking a different language. This presents a huge hurdle for app providers like you who are dreaming of reaching a worldwide audience... 
