While you can’t “judge a book by its cover”, consumers regularly judge products by their packaging. And no matter how high the quality of your translated product, it is the packaging that will ultimately have to make the first impression on potential buyers. That said, great care must be taken to make that impression a positive one.
Even in a single market, packaging must stand out from the competition. This means ensuring that the various elements of the package are designed with care. This includes:
Font choice
Graphic placement
Informative and accurate content
Attractive color scheme
When considering packaging for foreign markets, Argo can handle the above elements as well as the translation and localization process. This includes:
Appropriate translation style, matched to the market
Accurate rendering of information into the target language
Accommodation of text expansion (making sure all text fits attractively into the design)
Consideration of cultural preferences (graphics, colors, etc.)
As with all of our translation projects, we follow a quality assurance process which ensures that the final translated project meets the highest standards.
